Visit Stoke are absolutely delighted and hugely thankful to local haulier Danny W Poole & Sons for funding a Visit Stoke advertising campaign on two of their articulated lorries.

The two eye-catching trailers will travel thousands of kilometres each week, showcasing Stoke-on-Trent’s fantastic heritage & cultural tourist attractions and outstanding entertainment venues.

Entertainment venues highlighted on one of the trailer’s livery include The Regent Theatre, Victoria Hall, New Vic Theatre and Mitchell Arts Centre.

Some of the city’s outstanding attractions making an appearance on the other trailer include World of Wedgwood, Emma Bridgewater, Middleport Pottery, The Potteries Museum & Art Gallery, Gladstone Pottery Museum, Trentham Estate and Trentham Monkey Forest.

Councillor Lorraine Beardmore, cabinet member for culture, leisure and public health at Stoke-on-Trent City Council, said: “The tourism industry has had a really tough time over the last 18 months.

“It’s fantastic to start to welcome visitors back to our wonderful attractions. And what better way to do it than to celebrate with these fantastic trailers.”

The trailers were seen for the first time at a media launch at World of Wedgwood on Tuesday and will now begin travelling across the breadth of the UK and Europe.

Phil Houlton, operations director for Danny W Poole and Sons, said: “The advert we have got on the side for Stoke-on-Trent is two-and-a-half metres high.

“They are fantastic trailers, which we track right across the country and, in fact, into the whole of Europe.

“These trailers can expect to cover over 1,000 kilometres a week. They will be seen right across Germany, Belgium and Holland.”

Frazer Hoyle is theatre director for the Ambassador Theatre Group’s venues, the Victoria Hall and The Regent. He said: “This is going to be a big boost for the public to see that we are open and ready for business.”

When you’re out and about on your travels, keep your eyes peeled for the Visit Stoke trailers and if it’s safe and legal to do so, post a photo and tag @visitstoke – we’d love to se where you’ve spotted them! 


The Regent Theatre
Regent Theatre in Stoke-on-Trent's Cultural Quarter

At the heart of the Cultural Quarter, The Regent Theatre plays host to some of the biggest names in music, comedy and the theatre.

Victoria Hall
Victoria Hall at night

The refurbished and extended Victoria Hall is located at the heart of Stoke-on-Trent's Cultural Quarter is now a 1467 seat concert hall with a magnificent glass-roofed atrium.

New Vic Theatre
New Vic Auditorium

The New Vic, one of the country's most successful producing theatres, delivers a programme of international-class work in-the-round alongside award-winning community and education programmes, and a varied line-up of one-night events.

Mitchell Arts Centre
Mitchell Arts Centre Auditorium

Mitchell Arts Centre is a community arts centre offering a varied programme of events and also houses the wonderful licenced Spitfire Cafe Bar.

World of Wedgwood
Pottery Visitor Centre
World of Wedgwood, Barlaston, Stoke-on-Trent

World of Wedgwood is a world of luxury shopping, unique events, colourful dining, hands-on learning experiences, picturesque woodland and the V&A Wedgwood Collection. In a world of endless experiences, you can shop our Wedgwood Store featuring our exquisite range of Wedgwood and Waterford Crystal, as well as our popular Factory Outlet featuring Wedgwood, Royal Doulton, Royal Albert and Waterford to name a few.‘ Josiah and Co’ opened it’s doors in 2021; a little shop with a big ambition to put local artisans on the map. The shop showcases the products of over 35 local makers from across Stoke on Trent and Staffordshire.

Emma Bridgewater Factory
Pottery Visitor Centre
Emma Bridgewater Factory

The Emma Bridgewater factory sits in a lovely position alongside the Caldon Canal lies in the heart of The Potteries. The beautiful sunny Victorian factory is ideally located just on the outskirts of Stoke-on-Trent's City Centre. Awarded two of VisitEngland's top accolades for "Best Told Story" and "Quality Food & Drink" in 2017, visitors can head on a fascinating factory tour, try your hand at decorating a piece of your very own unique piece of Emma Bridgewater pottery, relax for lunch in the beautiful kitchen sat beside the spotty Aga,

Middleport Pottery
Pottery Visitor Centre
Middleport Pottery

Middleport Pottery, home of Burleigh, is an award-winning visitor destination in the heart of Burslem, the Mother Town of the Potteries. World famous Burleigh pottery has been created here using traditional methods since 1889.

The Potteries Museum & Art Gallery
The Potteries Museum & Art Gallery

We are pleased to announce that there will be a phased re-opening of our First Floor Galleries. Visitors will be able to explore the story of the City’s heritage as the centre of the English ceramics industry through the world’s finest collection of Staffordshire ceramics and enjoy our Fine Art and Design Galleries. Our fantastic new Spitfire Gallery, which opened to the public for the first time in September, is one of the region’s top free attractions – adding an incredible new dimension to the already wonderful museum and the city’s tourism offer.

Gladstone Pottery Museum
Pottery Visitor Centre
Throwing a pot

VisitEngland's Small Visitor Attraction of the Year 2020! Visit the only complete Victorian pottery factory from the days when coal burning ovens made the world's finest bone china. Gladstone Pottery Museum offers a fascinating insight into the history of Stoke-on-Trent, famously known the world over as The Potteries.

The Trentham Estate
The Italian garden with lake beyond at the Trentham Estate, Stoke-on-Trent, Staffordshire.

Home to Trentham Gardens, Trentham Monkey Forest, Trentham Treetop Adventures and Trentham Shopping Village - this is a destination with something to please everyone!

Trentham Monkey Forest
Wildlife Park
Trentham Monkey Forest

Trentham Monkey Forest is home to 140 free roaming Barbary macaques. The monkeys live in freedom within a beautiful Staffordshire woodland, with no cages or bars. Visitors can walk the 3/4 of a mile woodland path and see the monkeys living as they would in the wild.



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