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Moorcroft Factory Tour

Moorcroft Heritage Visitor Centre
Sandbach Road

Tel: 01782 820515

Turning process - part of the Moorcroft factory tour

Map & Directions

Road Directions

From the M6, exit at junction 15 or 16 onto the A500. Then take the A53 to Leek. Follow the brown tourist signs.

Public Transport Directions

Bus service 19 and 20 . Accessible by Public Transport: Stoke-on-Trent station is 5 miles away.




  • Disabled access
  • Disabled toilets
  • Facilities for hearing impaired
  • Wheelchairs available

Booking & Payment Details

  • Credit cards accepted (no fee)


  • On-site light refreshments


  • Facilities for groups
  • Guided tours for groups


  • Free Parking

Property Facilities

  • Gift shop
  • Public toilets
  • Telephone (public)

Site Features

  • Regional Tourist Board Member
  • Welcome Host

Target Markets

  • Accepts groups
  • Coach parties accepted

Opening Times

Season (1 Jan 2024 - 31 Dec 2024)
Monday - TuesdayClosed
Wednesday - Saturday10:30 - 16:30
Bank HolidayClosed

* Factory Tours available on Wednesday, Thursday & Friday: 10:45am.

Guided Factory tours take approximately 60 minutes and cost:

Adults - £7.50
Children - £5.00 (minimum age 11)
Club members - FREE
Currently, a maximum of 10 people can be taken on a factory tour at one time.

Advance booking is necessary at least 2 weeks prior to visiting the factory.

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Moorcroft Heritage Visitor CentreMoorcroft Heritage Visitor Centre, Stoke-on-TrentDescribed as the world's best kept secret, a visit to the Moorcroft Heritage Visitor Centre will reveal Moorcroft's unique handcrafted, quality, collectable art pottery.

Moorcroft Ceramic Art inspired by the PotteriesMoorcroft Heritage Visitor Centre Shop, Stoke-on-TrentThe Moorcroft Heritage Visitor Centre holds a stunning array of handmade Moorcroft Art Pottery at their gift shop, which sits next to their free of charge Museum, selling the newest ‘Trial’ designs, as well as Best Quality Moorcroft designs, and a wide range of seconds (slightly imperfect items).