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image for Heritage Centre item typeMoorcroft Heritage Visitor Centre

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Pottery Visitor Centre, free entry


Moorcroft Factory Tour

Moorcroft Factory Tour

A guided factory tour will take visitors into the heart of the Moorcroft Factory.

Special Offers

  • Offer: 1. Two for one - book a guided tour for two people and you will pay for only one. Usual price of a tour for an adult is £7.50. Group size eligible for this must not exceed 6.

    2. In addition spend £350 on full priced pottery items in stock at the Moorcroft Heritage Centre, and you will receive free of charge a mini 2" Moorcroft Feather vase. Usual retail price of the 2" vase £75. Only one free gift per person.

    3. With your purchase, you will also receive free of charge one year membership to the Moorcroft Club. This will entitle you to receive four quarterly news journals, invitations to club events, a membership card which entitles you to a 10% discount off selected purchases.

    4. Offer is available from April 10th 2017 and will end on 31st July 2017.

    5. Offer cannot be used in conjunction with any other promotional offers or a any form of discount.

    6. Please quote the code SOT TG 2017.

    7. To book your tour and qualify for the above offer please call 01782 820515. We require a minimum of one weeks' notice to book your tour. Tours are subject to availability.
    Dates valid:
    • Mon 10 Apr - Mon 31 Jul 2017
    Request voucher


Heritage Centre

01782 820515


Sandbach Road,


The Heritage Visitor Centre offers a Grade II Listed Bottle Oven, a Museum which houses fascinating pieces of Moorcroft and the opportunity to book a guided Moorcroft Factory Tour. The guided factory tour is an essential element of your visit to Moorcroft. The unique hand made process remains almost the same today as it has done for over 100 years. Made by hand for collectors around the world each piece created results in designs made up of rich deep colours, which some say have the qualities of precious stones. Bottle oven restoration work is currently in progress - the visitor centre is open as usual.

Coach parties acceptedCredit cards accepted (no fee)Disabled toiletsFacilities for groupsGift shopOn-site light refreshmentsPublic toiletsRegional Tourist Board MemberTelephone (public)Welcome HostWheelchairs availableAccepts groups

Disabled accessGuided tours for groupsFacilities for hearing impaired

There is a vending machine available onsite for hot drinks.

Opening details

Monday - Saturday: 10:00 - 16:30, Open Bank Holidays, Closed Sundays, Christmas Day to New Year.

Tours: Monday - Friday: 11:00 & 14:00


Free entry



Plan route to Moorcroft Heritage Visitor Centre using Google mapsPlan route using Google maps

Map reference: SJ 877491  Lat: 53.03902 Long: -2.18488

From the M6, exit at junction 15 or 16 onto the A500. Then take the A53 to Leek. Follow the brown tourist signs.

Bus service 19 and 20 .

Parking: free

Accessible by Public Transport: 5 miles from Stoke-on-Trent station


  • Coach parties acceptedCoach parties accepted
  • Credit cards accepted (no fee)Credit cards accepted (no fee)
  • Disabled toiletsDisabled toilets
  • Facilities for groupsFacilities for groups
  • Gift shopGift shop
  • On-site light refreshmentsOn-site light refreshments
  • Public toiletsPublic toilets
  • Regional Tourist Board MemberRegional Tourist Board Member
  • Telephone (public)Telephone (public)
  • Welcome HostWelcome Host
  • Wheelchairs availableWheelchairs available
  • Accepts groupsAccepts groups
  • Disabled accessDisabled access
  • Guided tours for groupsGuided tours for groups
  • Facilities for hearing impairedFacilities for hearing impaired

There is a vending machine available onsite for hot drinks.