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image for Heritage Centre item typeMoorcroft Heritage Visitor Centre

  • VistEngland VAQAS

Pottery Visitor Centre, free entry


Moorcroft Factory Tour

Moorcroft Factory Tour

A guided factory tour will take visitors into the heart of the Moorcroft Factory.

Special Offers

  • Offer: Visit the Moorcroft Heritage Visitor Centre and you will receive two for one on the price of your guided tour when you quote code MHVCST18. Two adults can view behind the scenes of the world’s most famous art pottery company for the offer price of only £7.50. Maximum number per booking on this offer is a party size of 6. Offer dates 01/05/2018 to 31/08/2018.

    All bookings must be made in advance. To avoid disappointment please allow two working weeks before your requested date. Tour times are Mon- Fri 11am and 1pm.

    Along with your tour booking you will receive a voucher code to use on the day whilst shopping in the Visitor Centre. The voucher will allow you to receive a discount of £50 when you spend £250 on a purchase of Moorcroft Pottery. And finally, for those spending £350 you will also receive a free copy of the book Behind the Glaze (Usual
    price £30) - an historical insight into the life of William Moorcroft.

    Terms - Voucher cannot be used in conjunction with any other vouchers / offers. Voucher cannot be redeemed for cash. Voucher can only be redeemed on full price items.
    Dates valid:
    • Tue 1 May - Fri 31 Aug 2018
    Request voucher


Heritage Centre

01782 820515


Sandbach Road,


The Heritage Visitor Centre offers a Grade II Listed Bottle Oven, a Museum which houses fascinating pieces of Moorcroft and the opportunity to book a guided Moorcroft Factory Tour. The guided factory tour is an essential element of your visit to Moorcroft. The unique hand made process remains almost the same today as it has done for over 100 years. Made by hand for collectors around the world each piece created results in designs made up of rich deep colours, which some say have the qualities of precious stones. Bottle oven restoration work is currently in progress - the visitor centre is open as usual.

Coach parties acceptedCredit cards accepted (no fee)Disabled toiletsFacilities for groupsGift shopOn-site light refreshmentsPublic toiletsRegional Tourist Board MemberTelephone (public)Welcome HostWheelchairs availableAccepts groups

Disabled accessGuided tours for groupsFacilities for hearing impaired

There is a vending machine available onsite for hot drinks.

Opening details

Monday - Friday: 10:30 - 16:30, Open Bank Holidays, Closed Saturday & Sunday, Christmas Day to New Year.

Tours: Monday - Friday: 11:00 & 13:00


Free entry



Plan route to Moorcroft Heritage Visitor Centre using Google mapsPlan route using Google maps

Map reference: SJ 877491  Lat: 53.03902 Long: -2.18488

From the M6, exit at junction 15 or 16 onto the A500. Then take the A53 to Leek. Follow the brown tourist signs.

Bus service 19 and 20 .

Parking: free

Accessible by Public Transport: 5 miles from Stoke-on-Trent station


  • Coach parties acceptedCoach parties accepted
  • Credit cards accepted (no fee)Credit cards accepted (no fee)
  • Disabled toiletsDisabled toilets
  • Facilities for groupsFacilities for groups
  • Gift shopGift shop
  • On-site light refreshmentsOn-site light refreshments
  • Public toiletsPublic toilets
  • Regional Tourist Board MemberRegional Tourist Board Member
  • Telephone (public)Telephone (public)
  • Welcome HostWelcome Host
  • Wheelchairs availableWheelchairs available
  • Accepts groupsAccepts groups
  • Disabled accessDisabled access
  • Guided tours for groupsGuided tours for groups
  • Facilities for hearing impairedFacilities for hearing impaired

There is a vending machine available onsite for hot drinks.