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The Potteries

With an unrivalled heritage and very bright future, Stoke-on-Trent (affectionately known as The Potteries), is officially recognised as the World Capital of Ceramics.


Visit award winning museums and visitor centres, see world renowned collections, go on a factory tour and meet the skilled workers or have a go yourself at creating your own masterpiece!


Come and buy from the home of ceramics where quality products are designed and manufactured. Wedgwood, Portmeirion, Aynsley, Emma Bridgewater, Burleigh and Moorcroft are just a few of the leading brands you will find here. Search for a bargain in over 20 pottery factory shops in Stoke-on-Trent or it it's something other than pottery that you want, then why not visit intu Potteries? 

World of Wedgwood
The Ceramics Trail