Welcome to The Ceramics Trail
Stoke-on-Trent has been shaped by the pottery industry for over 300 years and is affectionately known the world over as 'The Potteries'.
From small-scale beginnings in the mid seventeenth century, the abundance of coal and clay meant that the pottery industry grew and became rooted in the area. The industry flourished through revolutionary ideas and the development of ceramic manufacturing techniques by Master Potters such as Wedgwood and Spode.
The industry has remained in the area thanks to the skills of the local people and today, ceramics is a modern industry and Stoke-on-Trent is still famous for its quality ware which is sold all over the world. Wedgwood, Moorcroft, Aynsley, Burleigh, Dudson, Emma Bridgewater, Portmeirion, Spode, Royal Doulton, and Royal Stafford are just a few of the leading brands you will find in the city. With an unrivalled heritage and very bright future, Stoke-on-Trent is officially recognised as the World Capital of Ceramics.
Enjoy the complete ceramics experience and the Ceramics Trail. You can also discover the history and heritage of the Potteries at our award-winning museums and visitor centres, and go on a factory tour and learn about the skills and craftsmanship that go into producing our famous pottery. Have a go at creating your own masterpiece with the many hands-on opportunities available, and shop till you drop with the many pottery factory shops in the City.