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Welcome to Stoke-on-Trent, the World Capital of Ceramics

Stoke-on-Trent is a unique City affectionately known as The Potteries. With its rich industrial heritage and history, Stoke-on-Trent has respectfully claimed the title of World Capital of Ceramics.


The City boasts many visitor centres, award winning museums, authentic factory tours, over 25 pottery factory shops and the exclusive Staffordshire Hoard. Come and visit the Trentham Estate with Italian Gardens, Shopping Village, Monkey Forest, and mile long lake.


We are also the closest city to Alton Towers Theme Park. A day will not be enough! The City is located less than an hour from Birmingham, Manchester and Liverpool and only one and a half hours direct from London Euston by train.  Contact Stoke-on-Trent Tourist Information to make sure you don't miss a thing when you make it Stoke-on-Trent for your holiday!


Stoke-on-Trent is competing with a dozen other cities around the United Kingdom to be named the UK City of Culture in 2021. Get involved, share your perspective on culture and inspire others to get behind the bid at

Stoke-on-Trent for City of Culture 2021
Ceramics Trail