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image for Heritage Centre item typeWedgwood Visitor Centre & Museum

  • VistEngland VAQAS
  • Taste Of Staffordshire Award
  • Enjoy Card offer

Pottery Visitor Centre, next open Thu 2 Jan - Wed 31 Dec 2014, £8-£10


A Warm Welcome awaits

A Warm Welcome awaits

Gilding with 22 Carat Gold

Gilding with 22 Carat Gold

Luxury Lifestyle setting

Luxury Lifestyle setting

Special Offers

  • Offer: 2 for 1 on admission. Not available for groups or group bookings and not to be used in conjunction with any other offer.
    Dates valid:
    • Fri 3 Jan - Wed 31 Dec 2014
    Request voucher


Wedgwood Drive,
ST12 9ER

Events at this Venue

date event
Mon 1 Sep - Sun 30 Nov Winter Warmers
Mon 1 - Tue 23 Dec Christmas 3 Course Lunch
Mon 1 - Tue 23 Dec Festive Afternoon Tea


Set in the heart of the beautiful Staffordshire countryside, on the edge of The Potteries’ city of Stoke-on-Trent, The Wedgwood Factory, Visitor Centre and Museum all combine these days in a way to offer ‘something for everyone’.

Guided Factory Tours, for example, provide a genuine glimpse behind-the-scenes, into the wonderful world of Wedgwood ceramics. It’s here where visitors can watch the master craftsmen and women as they create iconic Jasper pieces, fine bone china tableware and many products from the prestige catalogue; and where they can watch traditional skills alongside modern manufacturing technology.

The Master Ceramic Experience, meanwhile, provides a great hands-on opportunity for visitors of all ages to work with a Master Potter - making, decorating and even throwing their very own piece of pottery.
Visitors are positively encouraged to roll up their shirt-sleeves, get their hands dirty and “have a go” at mastering the skill and craft of ceramic making for themselves! Skills to try include throwing on the potter's wheel, painting a plate, ornamenting a pot, and creating unique lithographed designs. And children (of all ages!) especially enjoy painting fun animals as well as making and dipping flowers.

The award-winning Wedgwood Museum captures and contains more than 250 years of Josiah Wedgwood and the Wedgwood Company’s unique history. The self-guided, interactive tour takes all visitors on a journey of discovery through the eye-catching artefacts and exhibits that have shaped Wedgwood, and the ceramic industry in Stoke-on-Trent, for centuries.

The day-out continues at The Wedgwood Restaurant, which is renowned for its afternoon tea and range of speciality main courses, light lunches and snacks. Having won many accolades and awards for its home-cooked food and locally sourced products, the restaurant also takes great pride in serving it all up on Wedgwood’s Finest Bone China.

And of course, no visit would be complete without spending some time (and some cash!) in the Retail Store and Factory Outlet Shop. Together, these boast the largest selection of tabletop, crystal and gift products by all our brands including Wedgwood, Waterford Crystal, Royal Albert and Royal Doulton - with permanent discounts of up to 75%, and seasonal sales.

Throughout the year Wedgwood Visitor Centre also plays host to special events and during the children's holidays there are extra activities to enjoy such as drop-in creative workshops, treasure trails, free activity packs and competitions. Remember to look-out for special discounts, such as "Kids Go Free" offers.

Open seven days a week with ample free parking, Wedgwood is located just 10 minutes from Junction 15 of the M6.

Visit for further details and opening times.

For further details see

Baby changing facilitiesCoach parties acceptedCredit cards accepted (no fee)Disabled accessDisabled toiletsFacilities for groupsFacilities for educational visitsGift shopOn-site cateringOn-site light refreshmentsPostboxPublic toiletsRegional Tourist Board MemberWelcome HostWheelchairs availableAccepts groupsFacilities for conferencingFacilities for corporate hospitality

Children welcomeDisabled accessDogs not accepted (except guidedogs)Smoking not allowed

Opening details

Season Dates Opening Hours
Thu 2 Jan - Wed 31 Dec 2014 Mon - Fri 10:00 to 17:00 | Sat - Sun 10:00 to 16:00
Christmas Day, Boxing Day closed
New Year's Day closed
Open all year with some closures over the Christmas period...check website for details.

Factory Tours run March to October, Monday to Thursday and will begin Wednesday 5th March 2014.
Sorry there are no factory tours on Easter Monday and the week commencing 25th August 2014.

Have-A-Go and Meet the Artists is closed at weekends from November to February.


Admission prices are for joint tickets for the Wedgwood Visitor Centre and Wedgwood Museum.

Adult £10.00, Children (5-16) £8.00, Concessions £8.00, Family (2 adults & 4 children) £32.00, Family (1 adults & 4 children) £23.00

Factory Tours (when available) £2.50 in addition to a site ticket and are not available to purchase on their own. Factory Tour tickets are free of charge for children under 10 years of age but children must be accompanied on the factory tour by an adult.

Group Adult £8.00, Group Concessions £7.00, School Groups £6.00, Group Child (5-16) £7.00 (minimum of 12 for group bookings, please book in advance for group visits)

Prices include VAT. Children under 5s Free.

Numerous hands-on activities are available in the demonstration area including throw your own pot, paint your own plate, ornament a Jasper plaque. Individual hands-on prices apply. Please note: the demonstration area is closed at weekends from November to February inclusive.

We reserve the right to alter availablity, without notice, subject to production requirements.

For admission prices to the Wedgwood Museum please telephone 01782 371900.



Plan route to Wedgwood Visitor Centre and Museum using TransportDirect.infoPlan route using

Map reference: SJ 886396  Lat: 52.95371 Long: -2.16995

Leave junction 15 of the M6, follow the A500 to Stoke-on-Trent, take first exit off A500 signposted A34. At roundabout take 3rd exit onto A34 south bound, signposted Stafford. Follow brown and white signs to Wedgwood.

Please Note: Access to the site from Barlaston Old Road will be unavailable on Friday 5th and Saturday 6th September 2014.

NB: If you are using Satellite Navigation please use ST12 9ER.
If you are travelling via the canal - Bridge 104.

Regular bus service 23/23A to Barlaston, Ivy House Lane followed by a 15 minute scenic walk

Parking: free


  • Baby changing facilitiesBaby changing facilities
  • Coach parties acceptedCoach parties accepted
  • Credit cards accepted (no fee)Credit cards accepted (no fee)
  • Disabled accessDisabled access
  • Disabled toiletsDisabled toilets
  • Facilities for groupsFacilities for groups
  • Facilities for educational visitsFacilities for educational visits
  • Gift shopGift shop
  • On-site cateringOn-site catering
  • On-site light refreshmentsOn-site light refreshments
  • PostboxPostbox
  • Public toiletsPublic toilets
  • Regional Tourist Board MemberRegional Tourist Board Member
  • Welcome HostWelcome Host
  • Wheelchairs availableWheelchairs available
  • Accepts groupsAccepts groups
  • Facilities for conferencingFacilities for conferencing
  • Facilities for corporate hospitalityFacilities for corporate hospitality
  • Children welcomeChildren welcome
  • Disabled accessDisabled access
  • Dogs not accepted (except guidedogs)Dogs not accepted (except guidedogs)
  • Smoking not allowedSmoking not allowed