Help to decide Stoke-on-Trent's Chinese Name!
In China it’s popular to give names to favourite celebrities, places and foods as a literal description of what they think about them. So in a campaign first for a national tourist board anywhere in the world, VisitBritain have invited Chinese consumers to come up with the most fitting, amusing and memorable Chinese names for some of Britain’s most loved attractions and, importantly, a range of lesser known places across the whole of the country.
Stoke-on-Trent was one of the 101 British landmarks featured in the £1.6m campaign and following ten weeks of voting in China, VisitBritain has now revealed the new Mandarin names for nearly 101 points of interest across Britain, suggested by the Chinese public for the ‘GREAT Names for GREAT Britain’ campaign.
Stoke-on-Trent became one of the most popular points of interest in the whole campaign, and has subsequently been chosen by VisitBritain to be the “Media Champion for the Midlands”. Only 12 out of the 101 points of interest involved have earned this degree of exclusivity.
What it means is that there is now an opportunity for people living and working in Stoke-on-Trent and The Potteries to have their say on whether or not they would like to adopt the Chinese name Wan Bo Tao Ch - the clear winner of the poll in China which means "Diverse Ceramics" - or one of two other possible naming suggestions chosen during the voting process. These are Ying Lun Ci Du - “Britain’s Porcelain Capital”; and Xi Fang Jing De Zheng - “Western Jingdezhen” (after a city known as China’s own Porcelain City).
The hope is that once Stoke-on-Trent and The Potteries has chosen which name to embrace, its new Mandarin name will be used in all future marketing of the city - especially in any activity involving the Chinese market, and visitors.
China is now the world’s largest outbound market, with visitors to Britain already spending £500 million. VisitBritain has ambitious plans to double the value of that market by 2020 and to ensure that growth is spread across the nations and regions.
For further information about the campaign visit VisitBritain's website.