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image for Town item typeLongton Town Centre


Gladstone Pottery Museum, Longton

Gladstone Pottery Museum, Longton


Stoke-on-Trent Tourist Information

01782 236000


Times Square,


Longton is the southern-most of the six towns of Stoke-on-Trent. The Town has a unique history: a hundred years ago it was probably the most productive centre of ceramic manufacture in the World, even surpassing the other towns in the Potteries. The Town's motto reflects its ambition: 'Creat Industria' or 'Create Industry'.

Today Longton potteries are still alive with small pottery enterprises and craft workshops scattered around the Town, albeit on a more modest scale than the past. The town itself hosts hundreds of independent businesses and larger chain stores. The Strand is Longton's main shopping street and is complemented by a pedestrianised shopping precinct, Market Street and the modern shopping area of the Tesco store which also hosts Argos, Next and Carphone Warehouse.

Longton's indoor market combines traditional values with a modern shopping experience. The bus station is in the heart of the Town and serves the surrounding communities.

For visitors to the Town, the shopping offer is supplemented by Longton's strong pottery heritage, with attractions like Leeds Pottery, Aynsley China and the Portmeirion factory shop. Longton is also home to the Gladstone Pottery Museum which offers world-renowned visitor tours and hosts pottery related events throughout the year.
Most of Longton's town centre is situated in a Conservation Area. There are some excellent examples of early Edwardian buildings. Most shops along The Strand and Market Street are of strong historic interest and the facades of the first and second floors are of particularly impressive design.

Cash PointCoach parties acceptedDisabled toiletsPublic toiletsAccepts groups

Children welcome



Plan route to Longton Town Centre using Google mapsPlan route using Google maps

Map reference: SJ 909435  Lat: 52.98876 Long: -2.13699


  • Cash PointCash Point
  • Coach parties acceptedCoach parties accepted
  • Disabled toiletsDisabled toilets
  • Public toiletsPublic toilets
  • Accepts groupsAccepts groups
  • Children welcomeChildren welcome