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image for Group Visits item typeGroup Travel at Moorcroft Heritage Visitor Centre at Moorcroft Heritage Visitor Centre

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Group Visits


Moorcroft Factory Tour

Moorcroft Factory Tour

A guided factory tour will take visitors into the heart of the Moorcroft Factory.


Moorcroft Heritage Visitor Centre

01782 820500


Sandbach Road,


Described as the world's best kep secret, a visit will reveal Moorcroft's unique handcrafted, quality, collectable art pottery. Factory tours, shopping, museum and bottle oven come together to create an unforgettable experience.
Booking of the factory tours is essential for groups

Visit hrs: 2

Coach parties acceptedCredit cards accepted (no fee)Disabled toiletsFacilities for groupsGift shopOn-site light refreshmentsPublic toiletsRegional Tourist Board MemberTelephone (public)Welcome HostWheelchairs availableAccepts groups

Guided tours for groupsSmoking not allowed

There is a vending machine available onsite for hot drinks.

Opening details

Monday - Friday: 10:00 - 17:00, Closed: Sunday

No guided tours available on Saturday


Minimum number 20 for group rates £6.50 for adult/child (11+).



Plan route to Moorcroft Heritage Visitor Centre using Google mapsPlan route using Google maps

Map reference: SJ 877491  Lat: 53.03902 Long: -2.18488

From the M6, exit at junction 15 or 16 onto the A500. Then take the A53 to Leek. Follow the brown tourist signs.

Bus service 19 and 20 .

Parking: free

Accessible by Public Transport: 5 miles from Stoke-on-Trent station


  • Coach parties acceptedCoach parties accepted
  • Credit cards accepted (no fee)Credit cards accepted (no fee)
  • Disabled toiletsDisabled toilets
  • Facilities for groupsFacilities for groups
  • Gift shopGift shop
  • On-site light refreshmentsOn-site light refreshments
  • Public toiletsPublic toilets
  • Regional Tourist Board MemberRegional Tourist Board Member
  • Telephone (public)Telephone (public)
  • Welcome HostWelcome Host
  • Wheelchairs availableWheelchairs available
  • Accepts groupsAccepts groups
  • Guided tours for groupsGuided tours for groups
  • Smoking not allowedSmoking not allowed

There is a vending machine available onsite for hot drinks.