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image for Guided Walk item typeFactory Tour at Moorcroft Heritage Visitor Centre

  • VistEngland VAQAS

Guided Walk/Tour


Moorcroft Factory Tour

Moorcroft Factory Tour

See the skills that go into the hand made processes of mould making, slip casting, hand turning, tube lining, hand painting, kiln firing and finally glazing.

Special Offers

  • Offer: 1. Two for one - book a guided tour for two people and you will pay for only one. Usual price of a tour for an adult is £7.50. Group size eligible for this must not exceed 6.

    2. In addition spend £350 on full priced pottery items in stock at the Moorcroft Heritage Centre, and you will receive free of charge a mini 2" Moorcroft Feather vase. Usual retail price of the 2" vase £75. Only one free gift per person.

    3. With your purchase, you will also receive free of charge one year membership to the Moorcroft Club. This will entitle you to receive four quarterly news journals, invitations to club events, a membership card which entitles you to a 10% discount off selected purchases.

    4. Offer is available from April 10th 2017 and will end on 31st July 2017.

    5. Offer cannot be used in conjunction with any other promotional offers or a any form of discount.

    6. Please quote the code SOT TG 2017.

    7. To book your tour and qualify for the above offer please call 01782 820515. We require a minimum of one weeks' notice to book your tour. Tours are subject to availability.
    Dates valid:
    • Mon 10 Apr - Mon 31 Jul 2017
    Request voucher


Heritage Visitor Centre

01782 820515


Sandbach Road,


A guided tour will take visitors into the heart of the Moorcroft Factory. Based at the Heritage Visitor Centre our expert guides accompany the visitor around the original factory. Comprehensive information in all aspects of the hand made processes of mould making, slip casting, hand turning, tube lining, hand painting, kiln firing and finally glazing. The techniques used in Moorcroft pottery are virtually the same today, as they were a hundred years ago. Visitors enter a time warp from which they can look into the virtual soul of what must be the world's best loved art pottery.

Advance booking is necessary of at least 2 weeks prior to visiting the pottery.

A maximum of 10 people can be taken on a factory tour at one time. However, large group bookings can be arranged for up to 20 people.

Duration: approx 1 hour

Coach parties acceptedCredit cards accepted (no fee)Disabled toiletsFacilities for groupsGift shopOn-site light refreshmentsPublic toiletsRegional Tourist Board MemberTelephone (public)Welcome HostWheelchairs availableAccepts groups

Disabled accessDogs not accepted (except guidedogs)Facilities for hearing impaired

There is a vending machine available onsite for hot drinks.

Opening details

Monday - Friday: 11:00 & 14:00

Factory tours last approx 1 hour. Pre-booking is essential, please call in advance to book 01782 820515.
Opening times may vary on Bank Holidays, please ring to confirm times.


Adults: £7.50, Child: (11+) £5.00, Concessions: £6.50

There is a maximum number per booking of 10 people. Please make your booking at least 2 weeks in advance. Tours are subject to maximum numbers so you will need to contact the Moorcroft Heritage Visitor Centre at the earliest opportunity to avoid disappointment.



Plan route to Moorcroft Heritage Visitor Centre using Google mapsPlan route using Google maps

Map reference: SJ 877491  Lat: 53.03902 Long: -2.18488

From the M6, exit at junction 15 or 16 onto the A500. Then take the A53 to Leek. Follow the brown tourist signs.

Bus service 19 and 20 .

Parking: free

Accessible by Public Transport: 5 miles from Stoke-on-Trent station


  • Coach parties acceptedCoach parties accepted
  • Credit cards accepted (no fee)Credit cards accepted (no fee)
  • Disabled toiletsDisabled toilets
  • Facilities for groupsFacilities for groups
  • Gift shopGift shop
  • On-site light refreshmentsOn-site light refreshments
  • Public toiletsPublic toilets
  • Regional Tourist Board MemberRegional Tourist Board Member
  • Telephone (public)Telephone (public)
  • Welcome HostWelcome Host
  • Wheelchairs availableWheelchairs available
  • Accepts groupsAccepts groups
  • Disabled accessDisabled access
  • Dogs not accepted (except guidedogs)Dogs not accepted (except guidedogs)
  • Facilities for hearing impairedFacilities for hearing impaired

There is a vending machine available onsite for hot drinks.